Cara Chioggia ti scrivo
Digital experience of letters and stories to relive fishing places in Chioggia
Project Overview
Cara Chioggia Ti Scrivo responds to the creation of an innovative hybrid artifact for communicating the territory linked to places of fishing and local tradition. This hybrid model is applied to the historical village of Chioggia in the Venetian lagoon, an emblematic case in which the living community of fishermen builds its living dimension on the territory. The narrative is simple, immersive and emotional, told through the eyes, stories and testimonies of the fishermen and characters who live in this space. A great deal of research and content production work has been carried out, leading to the creation of the platform's architecture, the project's design system, the communication, a narrative podcast and many other complementary artifacts on site.
Team
A. Catania, G. Fulghieri, L. Tassetto
Role
Brand Identity, UX-UI, Art Direction, Keynote Presentation, Social Media, Coding (Wordpress)
Delivery
Final Synthesis Master Lab, 2023
Experience Platform
The new perspective on the village of Chioggia is centered on the online platform. By selecting the path of a letter on the illustrated map, one can then listen to the stories of territorial connections between local figures and with fishing sites by scrolling and exploring the site.
Research and Content Production
All the content has been developed through meticulous research into the territories and the people who inhabit them, using online sources as well as observations and interviews in Chioggia itself. This material was subsequently transformed into a series of letters exchanged between the characters, exploring their correspondence, the places they traverse, the titles, the texts, and the accompanying images. Finally, it was decided to create an illustrative apparatus to summarize the territory in a manner consistent with the narrative flow.
Complementary Artifacts
Supporting artifacts have been designed to complete the experience. The communication campaign illustrates the aim of the project, which is to take a fresh look at the 'places of everyday life’ and rediscover them through the stories of the people who live there. A system of physical installations in the places of the narrative has also been designed, allowing new letters to be sent to add stories to the platform.
Aura Energy
