Aura Energy
Brand identity for fictional energy company, which produces energy from people's body heat
Project Overview
Aura is a fictional, cutting-edge energy company that harnesses energy from the heat given off by people's bodies. The brand name, Aura, is inspired by the concept of an atmosphere or aura that surrounds people, just like heat. The brand claim 'be your energy' emphasises the importance of the individual as the source of their own energy. Aura's visual identity is based on the concept of thermovision, from which the primary colours are extracted to create a fluid gradient, the brand's signature element.
Team
B. Cabras, A. Checola, E. Ceriani, F. Nozza
Role
Art Direction, Brand Identity, Visual, Editorial, UX-UI
Delivery
Visual Communication Lab, 2021
Brand Guideline Cards
For the presentation, some brand guidelines cards have been created showing the different components of the branding activity.
Brand Applications
Once the guidelines had been defined, the brand was applied to test its scalability. A manifest communication campaign, a slide site, a starter pack box for new customers, the UI for the Aura home device application, stationery and more were then designed.
Brand Guideline Cards
For the presentation, some brand guidelines cards have been created showing the different components of the branding activity.
Brand Applications
Once the guidelines had been defined, the brand was applied to test its scalability. A manifest communication campaign, a slide site, a starter pack box for new customers, the UI for the Aura home device application, stationery and more were then designed.
It-Back
