ACM Partner Visibility
A consistent visual system for AC Milan's commercial partners across venues, digital platforms and co-branded communications.
Project Overview
Partner visibility at AC Milan requires a flexible visual system capable of adapting to different commercial agreements, physical environments and communication formats. The work covers the design and production of branded assets across the Club's facilities, digital channels and communication materials, combining visual identity with the specific needs of commercial partnerships. From venue branding to digital placements and co-branded applications, each asset contributes to a coordinated visual ecosystem designed to ensure consistency, recognisability and effective partner integration. The process also involves developing adaptable graphic systems, applying brand guidelines, coordinating production requirements and ensuring quality across different touchpoints.
Venue Branding
Design of branded graphics for Milanello, the Vismara Sports Centre, and San Siro, covering training pitches, sports facilities, and dedicated partner spaces. Partner visibility is updated whenever new commercial agreements are signed, according to each partner's tier and allocated spaces. To manage these updates efficiently, we developed a graphic system that simplifies the integration of new partners and the adaptation of assets across different formats.
Selected photographs are sourced from Getty Images and are used solely to provide visual context for the design work presented. All image rights remain with their respective copyright holders.
Media Assets
Creation of visual assets for partner visibility across the Club's media and digital touchpoints, including press conference backdrops, flash interviews, mixed zones, LED boards, and screens. Development of static and animated content, adapted to different formats and event requirements. As with physical spaces, digital assets are regularly updated to reflect partner agreements and visibility requirements, ensuring consistency across all applications.
Selected photographs are sourced from Getty Images and are used solely to provide visual context for the design work presented. All image rights remain with their respective copyright holders.
Partner Co-Branding
Creation of graphics for new partnership announcements and production of co-branded communication materials for commercial partners' activities and initiatives. Writing and layout design of AC Milan's Partnership Style Guide, a reference document for partners on the correct use of the Club's visual identity and brand assets. Review of partner-produced materials, verification of compliance with brand guidelines, and management of the approval process.
Selected photographs are sourced from Getty Images and are used solely to provide visual context for the design work presented. All image rights remain with their respective copyright holders.
